Donald Miller teaches you how to tell your story in order to get attention from customers. He introduces us to a powerful framework that has been getting and keeping people's attention for thousands of years. If you want to get attention for your prospects services or for yourself, the author teaches you how by using a powerful story formula. Kyle Schultz was a photographer who created a course to teach parents how to take better photos of their kids. He launched with 28,000 dollars in sales, but his message evolved after working through the story brand framework. His messaging went from 1,000 words down to less than 200 words. Kyle invited customers into his story and the result was his second launch — the same email list produced one hundred and three thousand dollars in sales. Don't think for a second that this book is about learning to tell your story. The author argues that telling your story is a great way to go bankrupt. Instead, try inviting customers into a story. Companies need to understand that the brand is not the hero, the customer is the hero. That's the only way to engage them and the brand's role is to guide the hero successfully through their challenges. You want your brand to be the Yoda to Luke Skywalker — your customer's role in the story. How do you accomplish this? By using a powerful story formula. Every memorable story is built on a simple framework: a hero has a problem, meets a guide, who gives them a plan, and causes them to action. Failure would be devastating, but the guide navigates the hero to success. Take any blockbuster movie, and you'll see this framework applies most companies. They waste enormous amounts of money trying to tell their story, but nobody cares. But every...
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About Storybrand Brandscript PDF
The Storybrand Brandscript PDF is a comprehensive guide created by the Storybrand framework to help businesses clarify their message and create a brand that resonates with their target audience. This guide provides a step-by-step process for businesses to refine their brand message and craft effective brand stories that engage their customers. The guide includes information on how to identify the brand's target audience, create a powerful brand message, and craft effective marketing strategies that resonate with the target audience. It also includes tips on how to avoid common marketing pitfalls and how to speak in a way that is understandable and engaging to customers. The Storybrand Brandscript PDF is useful for any business that wants to clarify its brand message and create a strong brand identity. This can include companies that are just starting out, as well as established brands that want to refresh their messaging and connect with new audiences. Marketing professionals, entrepreneurs, and business owners can benefit from using this guide to improve their brand messaging and create more effective marketing campaigns.
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